Arbitron, Media Monitors, and Coleman Insights have teamed up again to provide new insights.

NEW YORK; December 7, 2011 - This comprehensive study examines audience levels during more than 18 million commercial breaks that ran on over 800 US radio stations in 48 PPM markets over a year-long period. It demonstrates radio's far better-than-expected ability to deliver audience during commercials relative to the lead-in audiences to those commercial breaks. Click the image to download the PDF.


{ http://www.rcsworks.com/en/pdf/pr/pr-120711.pdf | | Click to Download PDF | _blank }


關於RCS

全世界有超過14,500家廣播電台、電視音樂頻道、有線電視公司、衛星音樂網和網路電台都在使用RCS軟體。RCS是全球最大廣播軟體公司,提供廣播電台和網路電台專用工具與技術,並且研發即時音源辨識技術。