Arbitron, Media Monitors, and Coleman Insights have teamed up again to provide new insights.

NEW YORK; December 7, 2011 - This comprehensive study examines audience levels during more than 18 million commercial breaks that ran on over 800 US radio stations in 48 PPM markets over a year-long period. It demonstrates radio's far better-than-expected ability to deliver audience during commercials relative to the lead-in audiences to those commercial breaks. Click the image to download the PDF.

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